It’s a flagship brand for the company – it’s a beer for connoisseurs, the serious beer drinker. The fundamental equities that make products recognisable against the competition have been retained and refined. The meaning behind the name has been illustrated with a motif (The Bishops Finger signpost to direct Pilgrims from the Cathedral cities of Winchester to Canterbury) but the style is dry and not comic or jokey. The premium ‘codes’ have been dialed up, by using a richer purple and a warmer gold. looks serious, more grown up than the competition, and further enhances the values of the company and it’s many years of brewing heritage.
Creative Director: Stuart Adams
Senior Designer: Rupert Denyer
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