Hampton Hargreaves recently designed these special edition labels for ‘s partnership with the new . The resort wanted to bring authentic Hawaiian beer to its guests. As one of the island’s first breweries to brew 100% of their beer locally—incorporating native ingredients—LBC was a natural choice.
Line art, which plays a secondary role on the brewery’s standard labels, was made the hero this time around. developed custom illustrations, including a depiction of the famous Mokulua Islands and the well-traveled Route 70 bus line. The rest of the layout was kept clean, allowing the landscapes to really shine.
Starting with the Moku Imperial IPA, these new bottles are now stocked exclusively in the resort’s guest rooms, bars and restaurants.
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