June 24, 2018 | Designed by

“‘Bits and Bobs’ is a British phrase which means ‘bits and pieces,’ which highlights that this beer will be a different IPA every year—a rotating seasonal. Every year we’ll come out with a new recipe, taking everything we learned in the prior 12 months into account and building into a new brew.”

Everything is cuter with a little British slang.

For this can design, Blindtiger broke from their typical 2-color design system for Reuben’s Brews offerings to create a special release. It’s a spring seasonal beer using a variety of hops, so aesthetically it made sense to use a variety of spring colors radiating (sunshine) from the iconic Reuben’s “r.”

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